The focus of this campaign was the spiny dogfish, which served as a symbol for all extremely threatened shark species.
It is rather an unremarkable shark, but it can still be found in chillers in Germany, Austria and Switzerland in the form of ‘Schillerlocke’ or ‘Seeaal’.
Studies predict that this shark will be extinct in a few years time.
www.sharkproject.orgIm Mittelpunkt der Kampagne – als Symbol für alle extrem bedrohten Haiarten – steht der Dornhai.
Ein eher unscheinbarer Hai, der jedoch in Deutschland, Österreich und der Schweiz als Schillerlocke oder Seeaal noch in vielen Kühltheken zu finden ist.
Studien sagen eine Ausrottung der Haiart in wenigen Jahren voraus.
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