Streamlining communications based on target group How can I better serve the interests of my customers ?
A publisher has a diverse product line that includes books as well as CDs, games and stationery products.
The publisher wants to use regional market data to find out which customer groups purchase which product lines in order to better target and communicate with customers.
www.gfk-geomarketing.deDas Sortiment unseres Beispielverlages ist vielfältig :
Neben einem umfangreichen Bücherangebot vertreibt das Unternehmen auch CDs, Spiele und Schreibwaren.
Mit regionalen Marktdaten will der Verlag herausfinden, welche Kundengruppen welche Sortimente kaufen, um seine Kundenansprache besser auszurichten.
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