Der Kreativität Flügel zu verleihen ist das erklärte Ziel des Cannes Lions International Festival of Creativity, dessen 60. Geburtstag mit diesem Buch gefeiert wird.
Von Volkswagens “Think Small” über “Nike Fuelband” zu Levis “Laundrette” und Burger Kings “Subservient Chicken”, spürt dieses Buch der Geschichte von rund 150 berühmten Kampagnen nach und fragt nach dem Wie und Warum ihrer Entstehung.
www.taschen.comA celebration of “ the misfits, the rebels, the troublemakers, the round pegs in the square holes ” who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity.
From Volkswagen’s “Think Small” to the “Nike Fuelband” to Levi’s “Laundrette” and Burger King’s “Subservient Chicken,” this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it.
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