Deutsche fahren in den Ferien am liebsten mit dem eigenen Auto an die Ostsee oder nach Bayern, sie lesen eine Regionalzeitung, kaufen ihre Lebensmittel immer beim selben Discounter, ihre Kleidung bei den üblichen Kaufhäusern und verbringen am liebsten ihre Zeit in und mit der Familie.
Dabei sind sie, fanden die Werbeleute heraus:
www.goethe.deGermans use their own cars to go on holiday, preferably to the Baltic Sea or Bavaria, they read a regional newspaper, always buy their groceries at the same discount outlet, purchase their clothes from the usual department stores, and love spending their time with their family.
And as the ad agency staff found out, “they’re generally fairly contented”.
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